Navigating today's retail landscape
Gain valuable insight into generating impact and success across the shopperverse from Canada’s top brands and retailers. Get briefed by industry experts on upcoming consumer trends, retail models and incorporating sustainability into your practices.
May 8, 2023 • Toronto Reference Library
+ Don’t miss the 2023 SIA Awards - a showcase of the latest and greatest shopper marketing, brand activation and experiential programs.
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The changing climate of sustainability.
The green revolution we've been waiting for has been slow to materialize. But this is about to change. Consumers want "sustainability" to be the new business baseline. Three emerging drivers are creating an outlook of rapid change across the next 5-10 years that will force companies to transform and commit to real sustainable business models. This session, led by Nielsen's Nick Gibson, will also explore the ways consumer sentiment around sustainability is becoming a new foundational baseline in their decision-making and how retailers and brands have a role to play.
How to win consumers tomorrow? Understand their behaviour today.
From the pandemic to inflation to pending recession, the last handful of years have dominated the shopper scene with plenty of reasons to freak out. IMI's Don Mayo will unpack consumer realities and motivations as they pertain to how and why people buy. This will include a lens through North America and Canada – from pre pandemic through 2023, and looks forward into the next 18 months. This session is driven by data from more than 1.5 million consumer interviews since 2020, including fresh insights from 2023, and will also provide a summary of 50-plus brand case studies and guidance on what's working and what to avoid when it comes to driving ROI in 2023/24.
