Balberman is Director, Strategy with Loblaw Media, where his team unlocks growth for CPG brand clients through the company's dynamic retail media offering, which includes eCommerce, in-store media and digital ad products.
In addition to developing playbooks and best practices for media, Balberman also works as an advisor on Loblaw Media’s new product development. Some of his favourite recent product launches include MediaAisle Demand Side Platform and Sponsored Products, Sales Lift Measurement, and Incremental Customer Long-Term Value.
He has nearly 10 years of advertising experience supporting major media agencies and Fortune 500 companies in brand strategy, account planning, digital marketing and digital product roles. Before arriving at Loblaw Media, Balberman was a Strategist and Media Planner at MediaCom Canada.