Session
What's in it for me? A frank discussion with RMNs on their value
Monday, May 8, 2023
3:35 PM - 4:15 PM
Epic Hall
CPG companies spend as much as 25% of gross sales on trade spend – more than they spend on digital advertising in general. As a result, advertisers want to know they're getting bang for their buck. Join OMD's Cathy Collier as she moderates a discussion between Retail Media Network (RMN) heavy-hitters Loblaws Media, Walmart Connect on how their offerings are evolving, what they bring to the table, how they're measuring effectiveness, and why media agencies and brands should invest in the channel.
Moderating:
Cathy Collier
CEO
OMD Canada
Featuring:
Leanne Gibson
VP and Managing Director
Walmart Connect
Alfredo Tan
Chief Digital & Information Officer
Loblaw Media
