Agenda

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Monday, April 30

8:00 AM	Registration & continental breakfast
9:15 AM	Co-chairs opening remarks
9:30 AM	Keynote: How Walmart is building out its omnichannel strategy
10:15 AM	The stopping power of design Shopper marketing in the age of personalized experiences
10:45 AM	Networking break
11:00 AM	From cereal to socks: Why General Mills dips its toes in... Regaining parent's trust in store (and beyond)
11:30 AM	Testing in a virtual (reality) world 30 Minutes with a retailer: Loblaws
12:00 PM	Lunch Lunch-and-learn roundtables Media iQ presents: an exclusive MiQ unlocked session
1:15 PM	From e-commerce to s-commerce: the new way of buying
2:00 PM	The changing face of loyalty: Key findings from Bond's The Loyalty...
2:30 PM	Networking break
2:45 PM	Quantifying the new path to purchase: Crafting an ROI structure for...
3:30 PM	Keynote: Embracing start-up culture: How Unilever broke the product development cycle
4:15 PM	Co-chairs' Day 1 wrap-up
4:30 PM	Pre-show cocktails
5:00 PM	Strategy's 6th annual Shopper Innovation Awards
6:00 PM	Post award show cocktails

8:30 AM	Registration & continental breakfast
9:25 AM	Co-chairs' opening remarks
9:30 AM	Keynote: IMI's strategy to increase your marketing budget by more than...
10:15 AM	How to hack your product development process
10:45 AM	Networking break
11:00 AM	Cracking the Quebec code Optimizing packaging for an online/offline world
11:30 AM	Mythbusting: Getting ahead of the Gen-Z shopper 30 Minutes with a retailer: Longo's
12:00 PM	Lunch Lunch-and- learn roundtables
1:15 PM	Meeting the shopper needs of an aging demo
2:00 PM	Brand activism: How to navigate the current political and cultural landscape... Getting the most bang for your digital buck in-store
2:30 PM	Networking break
2:45 PM	The techy future of retail
3:15 PM	Keynote: What does AI mean for retail?
4:00 PM	Closing remarks