Session

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Cracking the Quebec code

Tuesday, May 1, 2018
11:00 AM - 11:30 AM
Court

Most Quebecers come from a French culture, live in an English society and have an American lifestyle. But who are Quebecers exactly? What do they want? What are their aspirations?

Christian Bourque paints a surprising, sometimes unsettling and uncompromising portrait of the Quebec personality. During the last 30 years, Leger Marketing has collected the most intimate secrets, deepest fears and greatest hopes of Quebecers and Canadians, in order to redefine what exactly constitutes the Quebec difference.

Bourque will unveil the seven character traits that make Quebecers unique – not better or worse, but different –and how shopper marketers can open the hearts, minds and wallets of Quebecers.