Session

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The stopping power of design

Monday, April 30, 2018
10:15 AM - 10:45 AM
Court

Shoppers are time-starved and bombarded by choices at the shelf, making it increasingly difficult to attract their attention in stores. How can a brand ensure shoppers pick up its products?

To help launch his first line of tasty pasta sauces on a minimal media spend – a challenge, considering how similar the pasta category looks – famed Quebec chef Stefano Faita tapped Lg2 to help design a brand and package that could stand out on shelf.

Faita and Lg2’s William Labelle break down the recipe for their design success