Session

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Mythbusting: Getting ahead of the Gen-Z shopper

Tuesday, May 1, 2018
11:30 AM - 12:00 PM
Court

Those always-on, born-with-a-phone-in-their-hands, Generation Z shoppers are about to start having real shopping power. The oldest of the youngest generation are turning 16, have part time jobs and are starting to make up their minds today about the brands they’ll buy tomorrow.

With a new book set to be released, Idea Couture’s Dominic Smith and Martin Williams dive deep into this little-understood cohort, dispelling myths about how these teens and tweens communicate, and offering insight into how retailers and brands should connect with these emerging consumers as individuals – rather than a single amorphous mass.