Speakers - Shopper Marketing Forum 2017
May 3-4, 2017   •   Fairmont Royal York


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Carman Allison

VP, Consumer Intelligence


Carman Allison serves as VP of Consumer Insights for Nielsen Canada. Carman has his finger on the pulse of the CPG landscape and is relied on by manufacturers and retailers to provide them with the consumer insights they need to make strategic and impactful business decisions. With 25 years of...more

Speaking at: Keynote: What’s in store for the path-to-purchase?

John Archer

Chief Development Officer

Three Sixty Collective

Over the past 20 years John has honed his experience as a retail consultant for both the public and private sectors in Canada, U.S., India, Russia, and the Middle East. His work takes a forward-thinking planning approach to both private and public sector organizations primarily focused on retail and real...more

Speaking at: Bricks and mortar 2020: The future of the physical store; Luncheon roundtables

Mark Baltazar

EVP and Partner, Research Manager

BrandSpark International

Mark is a leading thinking in the shopper insights space working with leading global and Canadian brands for 15 years. As a partner at BrandSpark International, Mark continues to uncover strategic insights that help his clients understand the inner-workings of why shoppers behave the way they do. Working with many...more

Speaking at: The e-commerce opportunity

Tamir Bar-Haim

Country Manager, Advertising


Tamir Bar-Haim is the Country Manager for Amazon’s advertising business in Canada. Tamir leads a fast growing, Toronto-based team that is focused on connecting customers who visit Amazon, IMDb, Twitch and the broader web with highly relevant brand experiences, all informed by billions of observed shopping and entertainment signals.  


Speaking at: The e-commerce boom: It’s not too late to be early; Luncheon roundtables; 30 Minutes with a Retailer: Amazon

Richard Behrman

Account Director

Campbell Soup Company

Richard is a passionate shopper marketing professional with 7 years of experience in the industry. Richard started his career at Procter & Gamble, leveraging the power of consumer and shopper insights to deliver growth on some of P&G’s largest brands. Richard also drove profitable growth through scale platforms across P&G’s...more

Speaking at: Co-chairs' closing remarks; Co-chairs' opening remarks; Co-chairs' closing remarks; Co-chairs' opening remarks

Jeff Berry

Sr. Director

Global Solutions

As Senior Director, Global Solutions, Jeff is responsible for advancing customer engagement and activation strategies with clients by bringing innovative solutions, best practices and his over 20 year experience across a number of industries in helping clients find the winning strategy to build better customer relationships. Jeff’s background in client...more

Speaking at: Luncheon roundtables; Setting KPIs for your loyalty program

Deborah Bobier

Vice President

Kantar TNS

Deborah has nearly 15 years of experience in market research, as both a consulting and client side researcher. Prior to joining Kantar TNS, Deborah was responsible for all market research for Kraft Canada’s foodservice division. Deborah has also worked at Kantar MillwardBrown Canada, where she led complex continuous tracking studies, advertising...more

Speaking at: Luncheon roundtables

Wes Brown

Vice President, Brand Marketing


Approaching 15 years at Loblaw Companies Limited, Wes Brown has had an exciting career spanning everything from financial services, merchandising, and control brand. While much of his career has been spent in a variety of progressive marketing roles, his current responsibilities have him leading the Market Division on all retail...more

Speaking at: Luncheon roundtables; Shopper Innovation Awards; 30 Minutes with a Retailer: Loblaws

Cathy Collier


OMD Canada


The break-neck pace of change in technology and media consumption has outpaced how marketers plan their communications.  As CEO of OMD Canada, Cathy Collier, is at the helm of Canada’s largest and most successful media organization.    By harnessing the power of advanced analytics, marketing science, and placing client business...more

Speaking at: The media trifecta

Jean Francois Couture

Vice President Marketing & Communications


Jean-François Couture is a bi-lingual MBA with a strong P&L track record and 20 years of proven Marketing leadership including 12 years at Procter & Gamble in Canada, US and Japan. His strategic thinking, leadership and people development skills are the cornerstone that enabled him to build best-in-class brands and...more

Speaking at: Building the shopper department

Erin Desjardins

Director of Marketing

Maple Leaf Foods

Maple Leaf Foods, Erin Desjardins (ne. McCarthy) , oversees the strategy and execution of all Maple Leaf promotions, account-specific activations and the output of the internal studio team. Erin joined Maple Leaf Foods (MLF) in 2014, and quickly made a step-change; streamlining the shopper strategy and elevating MLF’s master brands...more

Speaking at: Building the shopper department

Vijiti Dixit

Director Marketing


Vijiti Dixit is a Senior Marketing Manager at Hershey Canada. She leads the Snacks and Grocery portfolio which includes brands like Krave Jerky and Canada’s favourite chocolate chip brand, CHIPITS. She is a passionate leader who brings strategic insight, business analytics and creative ingenuity to maximize the potential of her...more

Speaking at: Trend to shelf: Building an innovation strategy

Daria Dolnycky

Partner Category Management and Merchandising


Daria is a Senior Manager in Deloitte’s Strategic Analytics and Modelling practice and leads category management analyticsHaving spent 20 years in industry Daria brings great passion and deep US and Canadian retail category management and merchandising experience.  She has an in-depth understanding of relationship building, start-up and new market penetration....more

Speaking at: Luncheon roundtables

Jason Dubroy

Senior Vice President, Commerce and Experience

TracyLocke Canada

Jason Dubroy is one of Canada's most prominent shopper marketing experts. In 2011 He founded ShopperDDB, a division of DDB Canada. In 2015, they rebranded to become the Canadian office of TracyLocke, the integrated shopper marketing practice of the DDB global network.  

He helped found the Shopper Marketing Forum in...more

Speaking at: Building the shopper department

Johanna Faigelman

CEO, Founding Partner

Human Branding

Johanna Faigelman is the founding partner and CEO of Human Branding Inc., an innovative market research consultancy that has pioneered the use of applied anthropology thinking to create game-changing business results for international clients across a wide range of industries. Johanna has close to 20 years of strategic brand building...more

Speaking at: Insights into Action: How the economy of sharing is changing how shoppers are interacting with brands

John Fanous

Enterprise Client Development


John helps lead the team working to support retailers (and their agencies) at Google.  He's been working with national retailers, major brands, and their agencies, for the last decade, focusing on how to make meaningful connections with shoppers through digital channels which translate into omni-channel results.  John is a recipient...more

Speaking at: The media trifecta

Phillip Haid

Co-Founder and CEO

Public Inc

Phillip Haid co-founded PUBLIC in 2008, to disrupt the way companies, charities, governments and consumers/citizens think about public engagement and doing “good”. Driven by a passion to prove that profit and purpose must go hand in hand to generate large scale social impact, he set out to build a hybrid...more

Speaking at: Insights into Action: The evolution of the conscious consumer; Luncheon roundtables

Kendra Hum

Account Executive


Kendra has spent over 12 years in Advertising, beginning her career in Account Management at creative agencies in Toronto, including JWT and Juniper Park, where she developed and planned integrated communication strategies and executed broadcast, print and digital advertising for various CPG brands at Kellogg’s, Frito-Lay, Johnson & Johnson and...more

Speaking at: Luncheon roundtables; 30 Minutes with a Retailer: Amazon

Gillian Kerr

Vice President Field Marketing


Gillian Kerr is currently the Vice President for Strategic Marketing At Sobeys. She has over 25 years of experience in the grocery industry, including roles at Loblaws, Oshawa Foods, A&P Canada and Metro. These have included marketing leadership positions in both private label and banner marketing. Her daily preoccupation is...more

Jennifer Lee


Deloitte & Touche LLP

Jennifer leads the National Retail and Consumer Analytics Practice for Canada within Deloitte LLP. She built the Omnichannel (meaning "a seamless and integrated customer experience”) practice for Deloitte Canada and advises C-suite leaders for global and Canadian clients in the areas of: data-driven strategy & Omnichannel operations, with a focus...more

Speaking at: Winning with omnichannel: Leveraging advanced analytics and artificial intelligence (AI) to compete in today’s retail landscape

Jennifer Lomax

VP, Strategic Planning


Jennifer is passionate about enabling better decisions and results.  A former brand manager and business consultant, Jen’s expertise includes branding, market entry, revenue growth and customer insight.  In her current role as Vice President Strategic Planning at Harbinger, Jen leads the agency’s Marketing to Women research efforts and transforms data...more

Speaking at: Insights into Action: The household of the future; Luncheon roundtables

Diana Lucaci

Founder, CEO

True Impact Marketing

Diana Lucaci is the Founder and CEO of True Impact, Chair of the Neuromarketing Science and Business Association (NMSBA) and winner of the Best in Class research award, from the Marketing Research and Intelligence Association (MRIA). True Impact’s mission is to humanize the customer through applied neuroscience and strategy. She...more

Speaking at: Neuroscience and mobile; Luncheon roundtables

Andrea MacDonald

Sales Leader

Twitter Canada

Andrea MacDonald is a sales lead @ Twitter Canada, overseeing half of the sales group with a focus and expertise in the Retail, CPG and Dining verticals. 

Prior to joining Twitter in 2016, Andrea was General Manager of Digital at Vista Radio, a role in which she oversaw the digital sales...more

Speaking at: The media trifecta

Mary Maddever

EVP, Editorial Director & Publisher, Strategy


Speaking at: Welcome from Strategy

Don Mayo

Managing Partner, Global

IMI International

Don Mayo is a Managing Partner - Global, at IMI International. IMI International operates 7 offices across Europe, Asia, Australia and North America. With its head office in Canada, IMI currently works in over 45 countries across 100+ categories helping clients, retailers and agencies achieve their objectives. IMI’s Core Purpose...more

Speaking at: Luncheon roundtables; Keynote: Success in today’s cheaper/faster economy

Susan McGibbon

Chief Experience Officer

Three Sixty Collective

Building distinctive brands, experiences and retailers is Susan’s passion. Her strategic philosophy is the foundation of her work: experience is paramount, relationships matter, evolution is necessary for relevance and brand story telling is vital. Susan is recognized as an accomplished business strategist and brand innovator and has 25+ years of...more

Speaking at: Bricks and mortar 2020: The future of the physical store; Luncheon roundtables

Shirley Mukerjea

Senior Director of Marketing

PepsiCo Foods Canada

Speaking at: Shopper Innovation Awards

Andrew Oosterhuis

Global Marketing Director-Budweiser

Labatt Breweries of Canada

Speaking at: Trend to shelf: Building an innovation strategy

Daryl Porter

Global Head of Retail

Walmart Canada

Daryl joined Walmart Canada in 1995 and has been a student of retail ever since, holding a variety of store level roles as he grew his career.  In 2003, he was promoted to Store Manager and ran a number of stores across Ontario and played a pivotal role in the...more

Speaking at: Luncheon roundtables; Keynote: Walmart Canada’s omnichannel journey; 30 Minutes with a Retailer: Walmart Canada/ Walmart Media Group

Vanessa Sankar

Sr. Omni Channel Manager

ConAgra Foods Canada

Vanessa Sankar leads the Shopper Marketing team for ConAgra Brands Canada.  She possesses extensive retail experience having previously worked in a variety of roles in both merchandising and marketing for Walmart Canada. Vanessa has also worked in a number of different categories including Entertainment, Apparel and Food while at Walmart. ...more

Speaking at: Co-chairs' opening remarks; Co-chairs' closing remarks; Co-chairs' opening remarks; Co-chairs' closing remarks

Waseem Shaikh

Copywriter/Creative Lead (Multicultural)

McCann Canada

Waseem Shaikh is an award-winning copywriter and the multicultural creative lead at McCann Canada. With over a decade's experience in ethnic media, Waseem understands the critical juncture at which cultural nuances meet marketing opportunities, where mainstream advertising meets multicultural interests, and where creative solutions meet solid strategy. He has harnessed...more

Speaking at: Multicultural 2.0: The evolution of ethnic engagement; Luncheon roundtables

Robin Sherk


Kantar Retail

Robin leads Kantar Retail's syndicated research on the Canadian market and digital retailing in North America. She is instrumental in developing the research and framing analyses within Kantar Retail's Market Insights division. Robin is also a trainer for syndicated seminars, providing guidance to numerous Fortune 500 CPG companies across Canada...more

Speaking at: How do Canadians truly feel about online grocery?; Luncheon roundtables

Harmeet Singh



As editor of StrategyDaily, Harmeet leads content for strategy's flagship daily news product, covering the latest work out of Canada's marketing and advertising industry. She also acts as Editor of strategy's bi-weekly Shopper Marketing Report, which provides in-depth coverage of new research, consumer insights, retail trends and shopper programs.

Speaking at: Trend to shelf: Building an innovation strategy

Simon Small

VP, Marketing

Ultima Foods Inc

Since joining Ultima Foods in May 2015, as  vice president of marketing, Simon has helped propel Ultima’s two brands, iogo and Olympic to category leading heights.  Simon brings a diverse background having held sales, marketing and category roles with Nielsen, Cadbury / Adams and Nestle in Canada.  Most recently Simon...more

Speaking at: Trend to shelf: Building an innovation strategy

Lindsay Stewart

VP Sales


Lindsay Stewart has been active in the digital advertising industry for 18 years. She joined BuzzFeed in 2016 as Vice President of Brand Strategy, where she oversees the Canadian business team to increase brand integration and reach across the company's social audience. Her passion for innovation, data, and people development...more

Speaking at: The media trifecta

Kara Sundby


Kantar Futures

Kara Sundby is a Senior Consultant at Kantar Futures. In this role she specializes in strategic foresight projects--i.e., envisioning the future marketplace (2020, 2025 and beyond) and articulating the challenges and opportunities that organizations must prioritize in order to ensure future success.

Before joining Kantar Futures, Kara worked in marketing and...more

Speaking at: Global "energies" shaping the Canadian shopper

Karie Tepper

Director, Strategic Business Lead & Client Success

Walmart Media Group

Karie joined the Walmart Media Group in 2011, back when the notion of using a retailer’s online property as an advertising platform for brands was still in its embryonic stage. Over the course of the last 6 years, Karie has harnessed her background in media planning, marketing strategy and client...more

Speaking at: 30 Minutes with a Retailer: Walmart Canada/ Walmart Media Group

John Torella

Sr. Partner

JC Williams Group

John Torella began his retailing career with the T. Eaton Co., holding the post of Marketing and Communications Manager from 1970–1980.

In 1980, he joined Vickers and Benson, one of Canada’s largest marketing and communications agencies, as the president of their retail group where he managed many of the same services...more

Speaking at: Keynote: The great disruptors; Luncheon roundtables

Phil White

Head of Strategy

Geometry Global

Phil joined Geometry Global in May 2011 as planning director and practice leader to help develop best in class shopper marketing and brand activation strategy and capability across the EMEA network. Key regional clients included GSK, Coca-Cola, Heineken, Bacardi, Unilever, Mondelez & BAT. He married a new Jersey girl and...more

Speaking at: The human advantage in shopper marketing

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