Kendra Hum

Account Executive

Amazon

Kendra has spent over 12 years in Advertising, beginning her career in Account Management at creative agencies in Toronto, including JWT and Juniper Park, where she developed and planned integrated communication strategies and executed broadcast, print and digital advertising for various CPG brands at Kellogg’s, Frito-Lay, Johnson & Johnson and Kraft. After going back to school to complete her MBA at Queen’s University in 2010, Kendra pursued her passion for digital media and advertising and joined Google, as the first Account Executive on the newly formed CPG team in the Toronto office. She spent the next 4.5 years working closely with brand marketers and CMO’s, alongside their agency partners, first in Toronto and then in New York, advocating a "digital first” approach to reach consumers that continue to shift away from traditional mediums. In moving back to Canada last year, Kendra joined the growing Amazon Media Group team, as Sr Account Executive, with a focus on Beauty and Personal Care advertisers. Kendra's goal is to deliver insights and forward thinking on the dynamic shift in shopping behaviours and to provide solutions for advertising partners to capture their fair share of the growing online shopping audience.

Speaking at: Luncheon roundtables; 30 Minutes with a Retailer: Amazon