Speaker Waseem Shaikh - Shopper Marketing Forum 2017
May 3-4, 2017   •   Fairmont Royal York

Speaker Waseem Shaikh

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Waseem Shaikh

Copywriter/Creative Lead (Multicultural)

McCann Canada

Waseem Shaikh is an award-winning copywriter and the multicultural creative lead at McCann Canada. With over a decade's experience in ethnic media, Waseem understands the critical juncture at which cultural nuances meet marketing opportunities, where mainstream advertising meets multicultural interests, and where creative solutions meet solid strategy. He has harnessed this understanding in his work with some of the world's biggest brands, including Coca-Cola and General Motors.

Speaking at: Multicultural 2.0: The evolution of ethnic engagement; Luncheon roundtables

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