Session
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Keynote: Success in today’s cheaper/faster economy
Thursday, May 4, 2017
9:45 AM - 10:30 AM
Concert Hall
Consumers, customers and brands alike are all demanding “cheaper/faster” with the hopes of better. We all know that continued price discounting can destroy brand equity and long-term value – so what do brands need to do today? IMI’s Don Mayo will use research completed in April 2017 along with case studies from the past year to explore today’s pricing realities and what it takes to drive brand relevance. He will also share the essential steps to engage and activate the shopper to win in the immediate, mid- and long term.
Featuring:
Don Mayo
Managing Partner, Global
IMI International