Mark is a leading thinking in the shopper insights space working with leading global and Canadian brands for 15 years. As a partner at BrandSpark International, Mark continues to uncover strategic insights that help his clients understand the inner-workings of why shoppers behave the way they do. Working with many of today’s leading Canadian and global brands, Mark helps his clients increase the ROI of their marketing dollars and product launches by applying BrandSpark’s shopper-centric research approaches to uncover strategic insights that drive results.
Mark is currently working with many clients helping them understand how to win at shelf and navigate the e-commerce landscape. Current engagements include collaborating with global CPG brands to measure the e-commerce path to purchase in China.
A sought-after speaker delivering actionable insights based on the extensive work that he has done on shopper buying habits and consumer behaviour, Mark inspires audiences with his engaging approach and in-market case studies.