Session - Shopper Marketing Forum 2017
May 3-4, 2017   •   Fairmont Royal York


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Insights into Action: The evolution of the conscious consumer

Thursday, May 4, 2017
12:00 PM - 12:30 PM
Confederation 5

Conscious consumerism is a growing global movement whereby shoppers seek out ways to make positive purchasing decisions through buying products that are healthier, more environmentally friendly and, in some instances, driven towards generating community impact. While polling data suggested consumers will pay more for products that create positive social and environmental benefit, the reality is most won’t. Phillip Haid will lead you through a presentation and discussion that explores the myths and benefits of conscious consumerism through global examples, trends and research.


Phillip Haid
Co-Founder and CEO
Public Inc

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