Advisory Board

Sabrina Babooram

Director, Marketing, Dairy Farmers of Ontario

Sabrina is a true hybrid, working both client and agency side as a business and strategy leader.  On the client side, she has built and transformed marketing teams. On the agency side, Sabrina has led strategic planning and client relationships for global brands across a wide variety of categories...Click here for more

Ira Baptiste

EVP, Managing Director, Brandfire

With 30+ years of experience as a successful marketing and advertising executive, Ira has a wealth of knowledge and experience under her belt. She has had the pleasure of working with multi-national advertising companies and small independently owned agencies across Canada and Europe. She has been instrumental in their success...Click here for more

Jason Dubroy

Senior Vice President, Commerce and Experience, Mosaic

Jason Dubroy is one of Canada's most prominent omnichannel marketing experts. He is currently the SVP, Commerce & Experience at Mosaic North America, leading the integrated commerce, retail, and experience marketing teams in Canada.

He helped found the Shopper Marketing Forum in 2010, was its co-chair in 2011, and has...Click here for more

Speaking at: Learning from tomorrow: how to plan for post-COVID

Dan Howe

President, More Rewards, Pattison Food Group

Dan Howe is a diversified international marketing, loyalty and strategy executive with experience with Save-On-Foods, Yum Restaurants (Pizza Hut / KFC / Taco Bell), Campbell’s Soup Company, and Nielsen Marketing Research.  Previously Dan was Chief Marketing Officer at Yum Restaurants in both Canada and Europe where he spent three...Click here for more

Speaking at: Beyond points: Innovations in loyalty

Christine Jakovcic

VP, Marketing, Kellogg Canada Inc

Christine joined Kellogg Canada as the Vice President, Marketing & Nutrition in April 2018 and assumed leadership for brand, innovation, insights, marketing operations and nutrition teams, responsible for developing portfolio strategies that deliver sustainable profitable growth for our brands and categories.

Before joining Kellogg Canada, Christine spent 6 1/2 years at...Click here for more

Alison Leung

Vice President Marketing, WW

As the VP Marketing at WW Canada, and a purpose-driven marketer, Ali leads a team whose mission is to inspire healthy habits for real life.

Prior to joining WW in August 2018, Ali held senior leadership roles at Facebook, where she was the Head of Consumer Packaged Goods...Click here for more

Don Mayo

Managing Partner, Global, IMI International

Don started his career helping sponsors understand the key drivers to optimize the Calgary Olympics. Since then, Don has helped 1000+ organizations across 40+ countries accelerate the performance of their go to market plan across product, retail, marketing, customer experience, eCommerce, Sponsorship and Live Activations.

Speaking at: Shopper Realities: The playbook to win in 2021/22

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