EVP, Managing Director, Brandfire
With 30+ years of experience as a successful marketing and advertising executive, Ira has a wealth of knowledge and experience under her belt. She has had the pleasure of working with multi-national advertising companies and small independently owned agencies across Canada and Europe. She has been instrumental in their success and continues to do so as Managing Director, Executive Vice- President at Brandfire Marketing.
Ira’s tenure in marketing has had her working with clients such as Molson Breweries, Labatt’s, Kellogg’s, Mars Incorporated – Effem Inc., Gillette, Disney, Con Agra, Butterball and Turkey Farmers of Ontario to name a few. The breadth of experience across these clients have included strategic positioning to consumer execution in the areas of digital, social, shopper marketing, consumer activations etc.
During her free time, Ira enjoys nothing better than getting on the tennis court to try and reach the Serena Williams that she is convinced lives somewhere inside of her.