Head of Strategy, Dairy Farmers of Ontario
Sabrina is a true hybrid, working both client and agency side as a business and strategy leader. On the client side, she has built and transformed marketing teams. On the agency side, Sabrina has led strategic planning and client relationships for global brands across a wide variety of categories at Digital Cement and BBDO/Proximity. Most recently the Head of Strategy at NFA, and Co-GM of the agency Citizen Relations, Sabrina enjoyed working on a variety of brands including Spin Master, SickKids, IKEA, PepsiCo Foods, and Procter & Gamble. Today, Sabrina works at the Dairy Farmers of Ontario, tackling a much needed perception shift in the dairy industry.