Shopper Realities: The playbook to win in 2021/22

Thursday, May 27, 2021
2:30 PM - 3:15 PM

Based on over 100,000 interviews completed in April/May 2021, IMI will take you on a journey of what drives shoppers today. Learn about consumer trends, attitudes, emotions and behaviours – what consumers are looking for and how and why they purchase. Find out what changes in behaviour are temporary vs. permanent based on the data. Plus, activation case studies – what is working and what is not? Come away with a fact-based plan to act now and plan for the year ahead.


Don Mayo
Managing Partner, Global
IMI International

Vanessa Toperczer
VP, Brand and Product Integration
IMI International

Event Menu

Brand Menu