Session

Shopper Realities: The playbook to win in 2021/22

Thursday, May 27, 2021
2:30 PM - 3:15 PM

Based on over 100,000 interviews completed in April/May 2021, IMI will take you on a journey of what drives shoppers today. Learn about consumer trends, attitudes, emotions and behaviours – what consumers are looking for and how and why they purchase. Find out what changes in behaviour are temporary vs. permanent based on the data. Plus, activation case studies – what is working and what is not? Come away with a fact-based plan to act now and plan for the year ahead.


Featuring:


Don Mayo
Managing Partner, Global
IMI International

Vanessa Toperczer
VP, Brand and Product Integration
IMI International

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