Planning for re-entry and beyond

Retailers and brands are preparing for the next normal. Hear from Canadian and global experts in the shopper space who are tackling the challenges facing the industry today, for tomorrow.

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  • Why people do what they do, and how to influence them

    Forget economics. Forget logic. As Rory Sutherland says, “The human mind does not run on logic any more than a horse runs on petrol.” A business and marketing legend with 30+ years in the game, Rory is Vice Chairman at Ogilvy UK and bestselling author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense. Join Rory as he shares his considerable insights into how marketers can employ the principles of behavioural science to surprise and delight their customers, and keep them coming back for more.

  • 2021 Advisory Board

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