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Planning for re-entry and beyond
We look forward to welcoming you back to the Shopper Marketing Forum in 2023. In the meantime keep tabs on Canada's changing path-to-purchase scene and the latest trends with strategy's shopper bi-monthly enewsletter
KEYNOTE: Why people do what they do, and how to influence them
Forget economics. Forget logic. As Rory Sutherland says, “The human mind does not run on logic any more than a horse runs on petrol.” A business and marketing legend with 30+ years in the game, Rory is Vice Chairman at Ogilvy UK and bestselling author of Alchemy: The Surprising Power of Ideas That Don’t Make Sense. Join Rory as he shares his considerable insights into how marketers can employ the principles of behavioural science to surprise and delight their customers, and keep them coming back for more.
Discovery and disruption: The future of food shopping in Canada
In a pandemic era where main street and mall shopping is curtailed and eating at home has become a necessity, shopping for groceries is a major focus for many consumers. “Food Professor” Sylvain Charlebois of Dalhousie University and Colleen Martin of Canadian data insights company Caddle discuss the behaviour shifts, food trends and innovations in online grocery that are shaping the industry in 2021 and beyond.
In conversation with Walmart Connect’s Dana Toering
For decades, Walmart has been one of Canada’s biggest retailers. Now, with Walmart Connect, it’s also one of the leading players in the world of digital advertising. Join Dana Toering, VP Walmart Connect Canada, for this interactive session, where he will get up close and personal about the company’s retail media strategy and answer all of your pressing questions.
What’s in your digital shopper marketing toolkit?
Now, more than ever, brands need to connect with consumers where they live: online. But what are the best ways to do that? Up your digital shopper marketing game with this discussion of innovations in the space, from shoppable recipes and digital experiences to leading-edge sampling programs.
Learning from tomorrow: how to plan for post-COVID
In this insightful look at how to profit post-pandemic, acclaimed connected commerce expert Jason Dubroy from Mosaic North America delves into consumer behaviour shifts in countries that are ahead of their pandemic curves. Dubroy provides a framework of what Canadian brands and retailers could expect next, and how things will (and won’t) change for us moving forward.
Inside the aisles with Loblaw’s Wes Brown
The pandemic has had a massive impact on almost all categories of retail, and the grocery store is no exception. Loblaw’s Wes Brown shares insights on how grocery retailers are working differently with brands on their in-store programming as a result of the pandemic, and how those collaborations and partnerships will look going forward.
Shopper realities: The playbook to win in 2021/22
Based on over 100,000 interviews completed in April/May 2021, IMI will take you on a journey of what drives shoppers today. Learn about consumer trends, attitudes, emotions and behaviours – what consumers are looking for and how and why they purchase. Find out what changes in behaviour are temporary vs. permanent based on the data. Plus, activation case studies – what is working and what is not? Come away with a fact-based plan to act now and plan for the year ahead.
Diving deep into today's shopper insights
We’re in a time of transformation in the shopper marketing space. Looking for ways to make sense of the radical changes afoot? Get the scoop on the latest retail and shopper research. Learn about the trends, tools and tech that will help you better understand your customers’ needs and preferences, and how to use data to better inform your shopper strategy.
Do as I say, not as I do: The tension of sustainability vs. online shopping
In the early days of the pandemic, the explosion of online shopping pushed it a decade into the future, while sustainability took a back seat. However, consumers are now growing concerned about the mounting waste in our landfills as they shop and ship more products to their homes. How will online shopping be affected by these re-invigorated concerns? Will eco-conscious consumers pay more green to get green? Carman Allison and Nick Gibson from NielsenIQ dive into this emerging tension and how you can thread the needle to capitalize on both trends for your business.
2021 Advisory Board