Charting the new path to purchase
Test and learn is the new status quo, so come learn from top brands and retailers as they share what's working – and what's still a work in progress – as they navigate consumer trends and deploy new tools and models along the path to purchase.
Canada's top shopper marketing forum arms you with the latest research and ideas. Whether you're on the manufacturer, retail, agency or partner side, SMF packs in everything – and everyone – you need to know to up your shopper game!
+ Don’t miss a showcase of the latest and greatest shopper marketing, brand activation and experiential programs in Canada at the 2019 Shopper Innovation + Activation Awards.
When not to target the multicultural consumer
With the cultural mosaic of Canadian consumers becoming more complex, it's challenging to know whether your existing advertising is really winning this market.
You may be questioning, is your budget large enough to finitely target the multicultural market? Is it really necessary? Will the ROI be significant enough? Answers to these questions and more will be discussed in depth along with how-to and when-to guidelines to influence the multicultural shopper.
Keynote: Forecasting the shopping habits of the future consumer 2021
Renowned trend spotter, global forecaster and Head of WGSN Insight Andrea Bell, shares the top drivers and sentiments that will shape retail in the upcoming years as she unveils key insights from the latest consumer trend report - "The Future Consumer: How will people shop differently and what will they expect from brands in 2021?"