April 29-30, 2019
Toronto, ON
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Speaker Jolene Olmstead

Jolene Olmstead

Director of Digital Merchandising, Save On Foods

With 20 years of experience at Save-On-Foods, Jolene Olmstead has worked her way through various roles within the company’s merchandising department. As Category Manager, Olmstead launched a new private label confection and snacking program with
her private label business partner, tripling the category growth with even more impressive margins. She also exceeded her top line and bottom line numbers well past both internal targets and the market growth. 

Olmstead earned the coveted role of Director of Merchandising Drugstore in early 2017. In this role, she worked with her team to deliver a completely new in-store experience in the drugstore area of the business that is both creative and relevant for the future as the industry evolves.

In late 2018, Olmstead took on the brand new position of Director of Digital Merchandising, as the company placed increased importance on strengthening their digital engagement. With Olmstead’s merchandising experience, she now leads the development and execution of e-commerce and 1 to 1 merchandising strategies as well as all digital merchandising opportunities with supplier partnerships.


Olmstead is a recent graduate of the Thompson Rivers University Executive Leadership and Management Certificate program, which is an extensive leadership course that prepares managers to become even stronger leaders for Save-On-Foods. She is also
currently completing a Certificate in Digital Leadership through the UBC Sauder School of Business Executive Leadership program which helps leaders envision and embrace new strategic initiatives by applying creative and analytical thinking within a digital context.

With her approach to continuous learning and infectious passion for the business, Olmstead’s visionary thinking is not only helping Save-On-Foods evolve their business approach, but her creative mindset has also changed how suppliers do business with the company, helping them to think differently, and bring new solutions to meet the needs of the ever-changing consumer.

Speaking at: 30 minutes with a retailer: Save-On-Foods

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