Kathy Perrotta started her research career over 40 years ago in the law libraries of Davies, Ward & Beck as a Law Clerk compelled by a curious need to know to why. Over time it became clear to Perrotta that the people in the case law were decidedly more interesting than the law itself. In 2001 curiosity finally spawned a paradigm shift into a new career focused in consumer research. Since that time, she has worked in a variety of roles focused on bringing the voice, habits and beliefs of diverse Canadian Consumers to her clients.
Perrotta is currently a Vice-President at Ipsos and has lead the FIVE Food and Beverage tracking service through its development, launch and current growth trajectory since 2012. She is regular contributor to Canadian Grocer, Food in Canada and is special contributor to the Globe and Mail.