In his dual role, Kevin Lund manages the brand for one of North America’s leading marketing and communications solutions provider and works with leading companies around the world to develop clear business strategies that build brand equity and lead to more effective retail experiences that drive sales. As Senior Vice President, Chief Brand Marketing Officer of DCM, Lund oversees all marketing efforts, go-to marketing strategy, sales support, brand strategy, and thought leadership. DCM is a communication solutions partner that works with major companies across North America to create more meaningful connections with their customers by determining optimal channels, managing multimedia campaigns, deploying location-specific and 1:1 marketing and executing custom loyalty programs.
As Managing Director, Global Retail Programs at Perennial, Lund heads a team of retail specialists who develop innovative, consumer-centric experiences that help customers differentiate themselves in the marketplace and create more meaningful relationships with their customers. Key clients include RBC Royal Bank, GO Transit, McKesson Canada, Ahold USA, Loblaw Companies Limited, Staples US, and Sears Canada.