George Roith leads dunnhumby’s business in Canada, leading the team to help retailer partners drive sustainable growth. With more than 20 years of experience, Roith brings the unique skillset of deep retail knowledge, the ability to analyze complex data to develop customer-led strategies, and the ability to execute with effective but simple approaches to overcoming business challenges.
Roith joined dunnhumby in 2010, holding a variety of roles. A highlight was leading the CPG engagement business in Canada, helping to improve collaboration between CPGs and their retail partners through data-driven insights and personalized customer communications. Before dunnhumby, Roith spent five years at the Nielsen Company, in a variety of analytical and sales roles, specializing in Homescan, Spectra, Panel Surveys and Analytical Consulting solutions. He also spent several years in Supply Chain Management at Celestica, where he managed the largest account within the Memory division in Canada. Along the way, he diverged from a traditional corporate career path, partnering with an entrepreneur to build a business-to-business office supply company from its initial formation to growth and stability.