Matthew Diamond has a wealth of knowledge garnered on the client and agency side in his two decades of experience in the marketing world. Currently as EVP, he leads the Mosaic Toronto office in Liberty Village, overseeing all integrated marketing services, including Mosaic Shopper (formerly Hunter Straker), the Shopper Agency that Mosaic acquired 6 years ago. Prior to joining Hunter Straker, Diamond was a Partner at Capital C for nearly a decade. He started his career as a Brand Manager at Kraft Canada, as well as working at the NHLPA and an internet start-up. Matthew is one of Canada’s top thought leaders in his field, including: Current Lawrence G. Tapp Nominated (for teaching excellence) Faculty at IVEY Business School, teaching the top ranked MBA elective course on the future of marketing; Board Member of ICA (Institute of Communication Agencies); frequent author and conference speaker; and Past-Chairman and President of CAPMA.