Jim Noteboom

SVP, Loyalty & Analytics

Loblaw Companies

Jim Noteboom is Senior Vice-President Loyalty & Consumer Insights at Loblaw. Jim is responsible for Canada’s leading loyalty
program PC Optimum, which launched on February 1 st , 2018 and currently has more than 18 million members. Prior to working at Loblaw, Noteboom held executive positions at JPMorgan Investment Bank, London (UK), and at A.S.Watson Health & Beauty Europe (Hutchison Whampoa of Hong Kong). Noteboom holds an MBA in Business Economics from the Erasmus University of Rotterdam and a post-doctorate Accountancy from the University of Brabant, The Netherlands.

Speaking at: Loblaw Companies: The evolution of loyalty