April 29-30, 2019
Toronto, ON
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Loblaw Companies: The evolution of loyalty

Tuesday, April 30, 2019
3:20 PM - 4:00 PM

PC Optimum’s journey has evolved from a physical card, points-based program to an engaging mobile first platform offering value beyond points to millions of Canadians.

Jim Noteboom, SVP of Loyalty & Analytics at Loblaw Companies explains how prioritizing a personalized experience and features which solve real customer problems are key enablers to creating a sustainable relationship with their members.


Jim Noteboom
SVP, Loyalty & Analytics
Loblaw Companies

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