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Since 2010, the Shopper Marketing Forum, produced by strategy magazine, has been arming marketers on the retail, manufacturer, agency and partner side of the path to purchase with new tools and trends needed to up their shopper game.
From innovative case studies to briefings with Canada’s leading retail experts to new research findings, technology advances, loyalty data and consumer trends – the Forum has it all.
It also plays host to the Shopper Innovation + Activation Awards, a showcase of the most groundbreaking shopper and activation programs in Canada, with a focus on brand and retailer collaboration.