Advisory Board - Shopper Marketing Forum 2016
April 19 & 20, 2016   •   Arcadian Court

Advisory Board

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Advisory Board Co-Chairs

Jennifer Hayes

Director, Ad Media & Partnership Marketing, Walmart Canada

Speaking at: Co-chairs' Opening Remarks,Closing Remarks,Co-chairs' Opening Remarks,Closing Remarks

Susan Irving

CMO, Pepsico Foods Canada

Susan Irving is the Senior Director of Marketing for the Frito-Lay Portfolio at PepsiCo Foods Canada. Susan has been with PepsiCo Canada for over 10 years in increasingly senior roles and has worked on several of the Company’s iconic brands. In her current role, Susan leads a team of...Click here for more

Speaking at: Co-chairs' Opening Remarks,The Social Media Trifecta,Closing Remarks,Co-chairs' Opening Remarks,Closing Remarks

Advisory Board Members

Ryan Brown

Sr. Director Marketing Promotions & Initiative, Loblaw Companies Limited

Ryan Brown is a Senior Director of Brand Marketing for Loblaw Companies responsible for overseeing the development of marketing and brand development strategies to grow market share and customer engagement. Ryan oversees a team of brand managers focused on retail marketing programs to drive sales & profitability.


Previously, Ryan was the...Click here for more

Tiffany Carver

Brand Experience Platforms, General Mills Canada

“I get to choose the toy that goes in the cereal box!!!”  That’s how Tiffany Carver described her role to friends and family when she first started her career with General Mills in 1999.  Upon graduating from McMaster University, Tiffany knew that her future lay in the new and different,...Click here for more

Jason Dubroy

Founder, TracyLocke Canada

Jason Dubroy is one of Canada's most prominent shopper marketing experts. In 2011 He founded ShopperDDB, a division of DDB Canada. In 2015, they rebranded to become the Canadian office of TracyLocke, the integrated shopper marketing practice of the DDB global network.  

He helped found the Shopper Marketing Forum in...Click here for more

Ricardo Martin

VP of Personal Care Brands, Unilever Canada

A passionate and eloquent marketer, Ricardo (“Dickie”) Martin, has led teams for Unilever across Latin America, Eastern Europe, London and New York.  He brings a world of award-winning experience to his current position as Vice President, Brand Building, Unilever Canada.

A native of Argentina, he has helped architect market development models...Click here for more

Melise Panetta

Director, Sales, SC Johnson

Melise Panetta is responsible for leading Canada’s Marketing & Customer Marketing efforts for SC Johnson Canada.  In this role, she is accountable for strategy, media, shopper marketing, consumer promotions, PR & customer thought leadership.  Prior to joining SC Johnson Canada, she managed globally recognized brands, led innovation strategy & execution,...Click here for more

Sandy Salmon

Director of Advertising, Staples Canada Inc

Sandy has worked at Staples for over 20 years and has held various roles.  She began her career with the retailer as an advertising co-ordinator and copy writer, later moving into the role of production manager and then  advertising manager. In her current role,  she is responsible for media planning,...Click here for more

Jennifer Salter

Director, Shopper Marketing, Kraft Heinz Company

Since joining Kraft Canada in 1996, Jennifer has held a variety of both sales and marketing positions within the retail & foodservice divisions of Kraft, including key account management, brand and category marketing, and customer and shopper marketing. 

Jennifer’s current role at The Kraft Heinz Company is to lead a team...Click here for more

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