Jennifer Salter

Director, Shopper Marketing, Kraft Heinz Company

Since joining Kraft Canada in 1996, Jennifer has held a variety of both sales and marketing positions within the retail & foodservice divisions of Kraft, including key account management, brand and category marketing, and customer and shopper marketing. 

Jennifer’s current role at The Kraft Heinz Company is to lead a team of dedicated Shopper Marketers and other cross-functional colleagues to create customized and innovative programming that will deliver impact with Shoppers and results at retail.  Her customer focused and collaborative approach to creating joint value and ensuring business results has been a key ingredient to award winning shopper marketing executions such as Kraft Hockeyville, Made in Quebec, and Kraft Food Hacks.  Jennifer was co-chair of the 2014 Shopper Marketing Forum, and has presented at industry marketing conferences, including both the 2013 and 2014 Shopper Marketing Forum.