For over 20 years, Richard has been leading the advertising and marketing of some of Canada’s best-known brands on both the client and agency side running large omni-channel marketing departments.
Richard’s intimate understanding of retail marketing began during his experience on the retail floor where he spent eight years with Woolco/ Walmart and helped open Canada’s first and second Walmart stores.
As Vice President at Havas/Saffer, Richard led the marketing for Home Hardware Stores Ltd, helping build one of Canada’s most respected brands and increasing sales for Dealers for over 10 years. He created Home Hardware’s social media department, and developed the strategies and tactics taking their social media presence from zero to being named #1 Best Brand on Facebook in 2015 by Canadian Business Magazine, #10 Best Brand on Twitter, and one of Canada’s Top 10 Social Brands by Marketing Magazine in 2014.
In addition to building sales and segment leading advertising recall, Richard is proud of helping Home Hardware win some major awards including being named one of Canada’s Most Valued Brands for four straight years (2012 – 2016), and Top 25 Brands in Canada for the years 2014, 2015, and 2016 as rated by Canadian Business.
Richard has demonstrated proven marketing and advertising leadership abilities on several brands such as Honda, Acura, Taco Bell, General Motors, Nokia, Rogers, 3M, Canon, Four Seasons, and Ford.
Richard is currently the Director of Marketing at Ace Canada. Ace Canada is proud to be part of Lowe’s Canadian businesses, which together operate or service over 600 corporate and independent affiliate dealer stores across Canada in a number of complementary formats under different banners.