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Director Marketing, Energizer Canada Inc
Rocheleau is a passionate marketer with a wide variety of experience including agency, shopper and brand marketing and packaged goods sales. As category insights & shopper marketing manager at Energizer Canada, she leads the development and integration of its shopper marketing capabilities, leveraging her previous experience as group shopper marketing manager at GSK Consumer Healthcare. Prior to her roles in shopper marketing, Rocheleau spent several years with Unilever Canada marketing leading brands such as Axe and Dove while developing a deep understanding of the retail landscape as part of the sales team. Rocheleau started her career in agency roles, working on campaigns for clients including Molson and TD Canada Trust.