Mike Embir is an experienced marketer in the food and beverage industry with 17+ years’ experience with Tier 1 food and beverage consumer packaged goods companies. Mike has been with McCain Foods Canada for 7 years and is currently a Marketing Director leading the retail marketing team and overseeing the McCain retail brands (McCain French Fries, Pizza Pockets and Deep N’ Delicious Cakes). Mike previously led McCain’s’ innovation group, where his team was responsible for driving incremental category and profit growth with new product platforms in both retail and foodservice. Prior to joining McCain, Mike spent 10 years at Nestle Canada in various marketing and sales capacities. Mike holds an MBA from Ivey Business School.