Adrianne Gaffney Wotherspoon is a Managing Partner and Chief Strategist at 6Degrees, Canada’s largest shopper agency. She leads the agency’s insight-led approach to shopper programs that drive conversion for many of Canada’s best known brands. Throughout her career she has held account management, strategy and leadership roles at a few different agencies across the spectrum of Shopper, Brand and Digital marketing. She also sits on the Executive Board of the Account Planning Group of Canada, co-chairing Education initiatives and is a Mentor for the BANFF Spark Marketing Accelerator program. Adrianne holds a Masters in Communications and Culture.