Alyssa Rodrigo currently leads the Trade Marketing and Category Growth team at Labatt Breweries of Canada, Canada’s leading brewer. As Senior Director of Trade Marketing & Category Growth, Alyssa’s works to drive impactful and meaningful market programs for consumers and drives and implements long term alcohol category growth strategies with customers. Previously, Alyssa held the role of Director of Insights and Strategy at Labatt, where she was responsible for creating long term growth strategies leveraging her team’s knowledge of the consumer, the competition, the industry and the macro trends impacting the business.
In addition to her role at Labatt, Alyssa also sits on the Panorama Steering Committee, Labatt’s Diversity & Inclusion Committee and formerly co-chaired the Insights Association Canadian Advisory Council.
Alyssa holds both a Bachelor of Commerce in Marketing Management, and a Master's of Science in Marketing and Consumer Studies, with a focus on implicit message communication, from the University of Guelph.