Speaker Nevine Baracat

Nevine Baracat

CRM & Brand Lead

SAQ (Societe des alcools du Quebec)

With more than 15 years of CRM experience under her belt, Nevine has built and led the CRM department at SAQ since the launch of Inspire – their loyalty program. Her team is responsible for sending personalized 1:1 offers, content and emails to their members, based on customer data insights and knowledge. She’s also in charge of the brand and promotions, as well as any program improvements aimed at enhancing the customer experience.

Speaking at: Beyond points: Innovations in loyalty

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