Agenda - Shopper Marketing Forum 2020
presents:
Emerging into a new market reality
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Agenda

Thursday, May 14

2:00 PM

Sustainability and scaling up during COVID-19

Tom Szaky, founder & CEO of TerraCycle has solved a sustainability problem - how to make reusability manageable for the masses. With the Fall 2020 launch of Loop in Canada, household products that stymied eco packaging efforts will now come in reusable options. 

With more and more companies joining the Loop movement, it is poised to be a big path-to-purchase disruptor, but the pandemic has paused some sustainability efforts. Learn what impact COVID-19 has had on Loop, how it is growing in its existing markets, and how quickly escalating climate concerns means shopper marketers need to change to keep up with the sustainable consumer. 

Featuring:

Tom Szaky
Founder & CEO
Terracycle

Tuesday, May 19

2:00 PM

Therese Brisson: How CPG brands can survive, then thrive

Therese Brisson, a marketing veteran with over 16 years experience at Procter & Gamble and Kimberly Clark, will share insight about how CPG brands are managing the surge in demand and what they can do to pivot and thrive in the future as shoppers needs evolve.  


Featuring:

Therese Brisson
CPG marketing & sales strategy executive

Thursday, May 21

2:00 PM

Don Mayo: The start of a global recovery

Applying a North American lens and focus, Don Mayo from IMI International presents a deep dive into the new shopper marketing realities of today and tomorrow. Armed with research from 31 countries, Mayo shares fact-based insights drawn from over 50,000 interviews completed in late April 2020.

Featuring:

Don Mayo
Managing Partner, Global
IMI International

Tuesday, May 26

2:00 PM

Jason Dubroy: Lessons from the future 

TracyLocke’s Jason Dubroy delves into consumer behaviour shifts in countries that are ahead of the curve, to provide a framework of what we could expect next, and how shopper and retail marketing may unfold when society reopens.


Featuring:

Jason Dubroy
VP Managing Director
TracyLocke Canada

Thursday, May 28

2:00 PM

Brian Rohaly: In conversation with Circle K  

Brian Rohaly of Circle K discusses how the global convenience chain is responding to the crisis and shares how the new retail reality could impact opportunities going forward; everything from SKUs to ideas for shopper marketers. Strategy’s special reports editor Justin Dallaire moderates this conversation, and will curate questions on short and near term planning impact.


Featuring:

Brian Rohaly
Global Manager, Marketing & National Campaigns
Circle K