April 29-30
Arcadian Court, Toronto

COVID-19 notice

Due to the uncharted territory we are facing and hourly changing COVID advisories the 2020 Shopper Marketing Forum has been cancelled, and moved to Spring 2021.

The safety and well being of our community, staff, speakers and attendees of the Forum is our primary concern. If you are a registered delegate please check your email regarding transfers to 2021’s Shopper Marketing Forum next spring and details on refunds should you require them.


Path to purchase 20.20

Cannabis retail, D2C brands, plant power, the rise of retail media …what does the new decade hold for Canada’s shopper industry? Find out how leading brands are leaning into new models and investment shifts.

Canada’s premier shopper marketing forum arms you with the latest intel and ideas – from e-comm to sustainability. Whether you're on the manufacturer, retail or partner side, SMF packs in everything – and everyone – you need to up your shopper game!

  • Shopper Reality: 2020 and beyond

    A fresh off the press study of 30,000+ consumers sheds light on the hows, whys and whens behind today’s product purchase decisions, and what to be ready for next. The session will arm delegates with the realities of:

    - what you need to do to drive product sales now;
    - fact-based trends that will lead the way to relevance in the near future;
    - how to stop reliance on price by understanding today’s consumer.

  • IKEA: Moving towards circularity by embedding sustainability into your path-to-purchase

    Reducing the carbon footprint is now on everyone's minds, and Melissa Mirowski, Head of Sustainability explains how IKEA is closing the loop in their operations, and integrating sustainability so that the benefits associated are attainable, and provide real change for customers.

  • The 3 Ps propelling Kimberly-Clark's data-driven marketing shift

    A commitment to digital transformation can see CPG optimize sales and marketing by leveraging tech to deliver best-in-class consumer experiences. Therese Brisson will share some of the people, processes and partnership shifts behind transformative data-driven marketing.

    Learn the importance of setting the right KPIs, how to come up with the right data management strategy, and how a key acquisition helped Kimberly-Clark leverage their tech stack for attribution in a market without robust purchase data.

  • Store of the future: a theme park for marketers?

    As the customer journey becomes more complex on and offline, bricks and mortar has become a great deal more than just sales locations. But what marketing opportunities are expensive passing fads and what are trends that will stick? How does the store experience sit within the path-to-purchase?

    Best Buy's Angela Scardillo will take a look back at the last decade of innovation, look ahead to this decade and consider way beyond, to imagine the stores of the future and connected marketing experiences that may be possible.

  • 30 Minutes with: Save-On

    An informal and interactive break-out: Join Save-On’s President of their More Rewards program, Dan Howe to hear what's on the agenda next, and learn more about the retailer's going-forward focus and strategies.

  • 30 Minutes With: Circle K

    An informal and interactive break-out: Find out what's working at Circle K. Learn about new initiatives and gain insights into the retailer's goals with their Global Manager, Marketing & National Campaigns, Brian Rohaly. And don't forget to ask questions!

  • Loop: redefining sustainability

    Tom Szaky, Founder & CEO of Terracycle has solved a sustainability problem plaguing brands and consumers - how to make reusability manageable for the masses. With the imminent launch of Loop in Canada, common household products that stymied eco-packaging efforts will now come in reusable options. With more and more companies joining the Loop movement, it is poised to be a big path-to-purchase disruptor.

    Learn what impact Loop is having in other markets, and how quickly escalating climate concerns means shopper marketers need to change their game to keep up with the sustainable consumer.

  • Launching a new chapter in cannabis shopper marketing

    Fluent is shaping the evolution of cannabis retail through the beverage category. Tapping CPG playbooks as the Labatt and High Park joint venture launches new CBD-infused beverages, Fluent aims to make the shopper journey easier, especially for new consumers.

    From category management to shelf layouts, and from merchandising to messaging – find out how Fluent is working closely with retailers to elevate the cannabis shopping experience.

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