Join Todd Allen, Labatt’s VP of Marketing, as he shares how brands like Stella Artois are evolving shopper marketing through mobile-first campaigns that drive traffic both online and in-store. From Stella Artois’ "Pour it Forward" campaign, where consumers can contribute to life-changing causes (like access to clean drinking water with the purchase of a limited edition chalice), to personalization at scale – bringing premium value offers to consumers across the country – Labatt is leveraging full funnel marketing to maximize cross-channel integration and win at retail.

Featuring:

Todd Allen
VP Marketing
Labatt Breweries of Canada