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Advisory Board Members
Integrated Shopper Marketing Solutions, Director, General Mills Canada
“I get to choose the toy that goes in the cereal box!!!” That’s how Tiffany Carver described her role to friends and family when she first started her career with General Mills in 1999. Today, Carver leads General Mills’ integrated shopper solutions team, pioneering the idea of “partnership for change”...Click here for more
VP Managing Director, TracyLocke Canada
Jason Dubroy is one of Canada's most prominent omnichannel marketing experts. In 2011 He founded ShopperDDB, a division of DDB Canada. In 2015, they became the Canadian office of TracyLocke, the integrated shopper marketing practice of the DDB global network, specializing in shopper analytics, retail technology, and A.I. integrated marketing...Click here for more
Director Sales Strategy & Shopper Marketing, Pfizer Consumer Healthcare
At PCH Canada, Annie-Claude is defining the Canadian OTC category strategies and the shopper marketing agenda. She is also creating and executing best-in-class shopper-based category management shelf strategies that grow both the category and their brands more profitably.
Annie-Claude began her career with Procter & Gamble in 2001 where she worked...Click here for more
Director Marketing, Ace Canada (Lowe's Canada)
For over 20 years, Richard has been leading the advertising and marketing of some of Canada’s best-known brands on both the client and agency side running large omni-channel marketing departments.
Richard’s intimate understanding of retail marketing began during his experience on the retail floor where he spent eight years with Woolco/...Click here for more
Director, Foods, Unilever Canada
Gina joined Unilever in 2006, holding various roles in Marketing on local and North American teams. She currently oversees Unilever's Foods portfolio, with general management responsibilities and leadership over cross-functional team on Hellmann's & Knorr. Prior to joining UL, Gina worked at DDB advertising agency as a strategic planner and...Click here for more
VP, Marketing, Research and Loyalty, Metro Inc
Alain Tadros joined Metro Inc. in 2016 as Vice President Marketing, Quebec.
Mr. Tadros has extensive experience in marketing and retail, both in Canada and the United States, having counseled many CPG brands and retailers in the areas of marketing strategy, sales, advertising and promotions.
He has a degree in business administration...Click here for more