Advisory Board - Shopper Marketing Forum 2017
May 3-4, 2017   •   Fairmont Royal York

Advisory Board

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Advisory Board Members

Daniel Alvo

Vice President, Wrigley Canada

Dan Alvo is a leader and a seasoned marketer with a specialty in consumer packaged goods.  Dan has spent over 21 years working at Procter and Gamble, Kraft Foods and the Wrigley Company.  As the former Head of Marketing and Sales Strategy at Wrigley Canada, Dan worked on some of...Click here for more

Jessica Armstrong

Vice President, eCommerce, Unilever Canada

Jessica Armstrong is a seasoned CPG executive specializing in the digital and ecommerce space.  As Director of Digital-eCommerce & OmniChannel for Unilever Canada, she is responsible for the shopper journey end to end with her role spanning from digital catalogue and capability building, to full shopper marketing programming from online...Click here for more

Richard Behrman

Account Director, Campbell Soup Company

Richard is a passionate shopper marketing professional with 7 years of experience in the industry. Richard started his career at Procter & Gamble, leveraging the power of consumer and shopper insights to deliver growth on some of P&G’s largest brands. Richard also drove profitable growth through scale platforms across P&G’s...Click here for more

Speaking at: Co-chairs' opening remarks,Co-chairs' closing remarks,Co-chairs' opening remarks,Co-chairs' closing remarks

Wes Brown

Vice President, Brand Marketing, Loblaws

Approaching 15 years at Loblaw Companies Limited, Wes Brown has had an exciting career spanning everything from financial services, merchandising, and control brand. While much of his career has been spent in a variety of progressive marketing roles, his current responsibilities have him leading the Market Division on all retail...Click here for more

Speaking at: Shopper Innovation Awards,30 Minutes with a Retailer: Loblaws,Luncheon roundtables

Jean Francois Couture

Vice President Marketing & Communications, Agropur

Jean-François Couture is a bi-lingual MBA with a strong P&L track record and 20 years of proven Marketing leadership including 12 years at Procter & Gamble in Canada, US and Japan. His strategic thinking, leadership and people development skills are the cornerstone that enabled him to build best-in-class brands and...Click here for more

Speaking at: Building the shopper department

Erin Desjardins

Director of Marketing, Maple Leaf Foods

Maple Leaf Foods, Erin Desjardins (ne. McCarthy) , oversees the strategy and execution of all Maple Leaf promotions, account-specific activations and the output of the internal studio team. Erin joined Maple Leaf Foods (MLF) in 2014, and quickly made a step-change; streamlining the shopper strategy and elevating MLF’s master brands...Click here for more

Speaking at: Building the shopper department

Jason Dubroy

Senior Vice President, Commerce and Experience, TracyLocke Canada

Jason Dubroy is one of Canada's most prominent shopper marketing experts. In 2011 He founded ShopperDDB, a division of DDB Canada. In 2015, they rebranded to become the Canadian office of TracyLocke, the integrated shopper marketing practice of the DDB global network.  

He helped found the Shopper Marketing Forum in...Click here for more

Speaking at: Building the shopper department

Vanessa Sankar

Sr. Omni Channel Manager, ConAgra Foods Canada

Vanessa Sankar leads the Shopper Marketing team for ConAgra Brands Canada.  She possesses extensive retail experience having previously worked in a variety of roles in both merchandising and marketing for Walmart Canada. Vanessa has also worked in a number of different categories including Entertainment, Apparel and Food while at Walmart. ...Click here for more

Speaking at: Co-chairs' opening remarks,Co-chairs' closing remarks,Co-chairs' opening remarks,Co-chairs' closing remarks

Simon Small

VP, Marketing, Ultima Foods Inc

Since joining Ultima Foods in May 2015, as  vice president of marketing, Simon has helped propel Ultima’s two brands, iogo and Olympic to category leading heights.  Simon brings a diverse background having held sales, marketing and category roles with Nielsen, Cadbury / Adams and Nestle in Canada.  Most recently Simon...Click here for more

Speaking at: Trend to shelf: Building an innovation strategy

John Torella

Sr. Partner, JC Williams Group

John Torella began his retailing career with the T. Eaton Co., holding the post of Marketing and Communications Manager from 1970–1980.

In 1980, he joined Vickers and Benson, one of Canada’s largest marketing and communications agencies, as the president of their retail group where he managed many of the same services...Click here for more

Speaking at: Keynote: The great disruptors,Luncheon roundtables

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