Founder and President
Imagine leaving a role in sales and marketing at Ferrari to go work for a corrugated display and merchandising company long before the advent of what we know as Shopper Marketing today. That is exactly what Kris Matheson did ten years ago.
Today he leads the shopper marketing practice at Olson Canada, one of the top five independent, full-service agencies in North America. Prior to joining Olson, Matheson worked with Artisan Complete, developing effective in-store merchandising programs for many global tier-1 brands and retailers. His hands-on and pragmatic approach to retail design and communications is guided with a strong understanding of today’s retail realties while ensuring that programs are both engaging and executable. Matheson has developed an extremely effective approach to shopper marketing that spans both digital and traditional methodology.
Does he regret leaving the world of Italian sports cars? Not a chance. Shopper marketing today is alight with excitement and the potential to engage with a blend of insights, passion and technology.
Speaking at: Best In Class Shopper Marketing from Around the World