Director of Strategy and Innovation, TracyLocke Canada
As TracyLocke’s director of strategy and innovation, Jesse Gilbert helps quarterback the agency’s retail technology, e-commerce, and shopper analytics offers. He works closely with clients, creative teams, other agency partners, and technology providers to secure relevance throughout consumers’ buying journey.
With a background in brand strategy and digital planning, Gilbert promotes integration of all stages of the IMC process. By leveraging his experience in CRM, digital, mass planning and shopper, Gilbert champions “shopper-first” campaign and brand ecosystems that focus on driving and facilitating purchase intent – without sacrificing ‘the big idea’ or engaging consumer experiences.
With award winning campaigns and experience working across categories like FMCG (Campbell’s, Mondelēz, General Mills, Nestlé), pharma (Pfizer, Johnson & Johnson), auto (VW, Cheverlot, Mercedes) and QSR (McDonald’s), Gilbert optimizes integration and conversion, regardless of the target, category, tactic or platform.