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Shopper marketing in the age of personalized experiences
Monday, April 30, 2018
10:15 AM - 10:45 AM
As Amazon continues its domination push, what’s its role as a brand platform? What value can brands’ direct-to-consumer e-com sites provide? What role do shopper marketers play in this digitally-diverse environment?
In short – it’s all about the data. As product exploration and conversion continues to shift to the web, brands and retailers need to rethink how they can leverage theses digital touchpoints to collect valuable consumer insights to optimize sales both in-store and online.
TracyLocke’s Jesse Gilbert will share how companies can better use and identify the data they’re already collecting – from their brand websites, to their media buy, to the contextual happenings of society at large – to arm their shopper marketing with a richer consumer profile. And through best-in-class examples, he’ll show how brands are using these insights to re-shape the physical retail space, delivering cool branded and personalized in-store experiences.
VP, Integrated Planning