You are not currently viewing the most recent Shopper Marketing. Go to Shopper Marketing 2019.
Advisory Board Members
Director, Sales, SC Johnson
Melise Panetta is responsible for leading Canada’s Marketing & Customer Marketing efforts for SC Johnson Canada. In this role, she is accountable for strategy, media, shopper marketing, consumer promotions, PR & customer thought leadership. Prior to joining SC Johnson Canada, she managed globally recognized brands, led innovation strategy & execution, built integrated marketing campaigns & led customer marketing at top companies such as PepsiCo & General Mills. Melise Panetta has a BHSC in Biology from the University of Western Ontario & MBA from York University. She lives outside of Brantford Ontario with her husband Lawrence Panetta and son Jack.