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Advisory Board Co-Chairs
Senior Director of Marketing, Pepsico Foods Canada
Susan Irving is the Senior Director of Marketing for the Frito-Lay Portfolio at PepsiCo Foods Canada. Susan has been with PepsiCo Canada for over 10 years in increasingly senior roles and has worked on several of the Company’s iconic brands. In her current role, Susan leads a team of...Click here for more
Advisory Board Members
Sr. Director Marketing Promotions & Initiative, Loblaw Companies Limited
Ryan Brown is a Senior Director of Brand Marketing for Loblaw Companies responsible for overseeing the development of marketing and brand development strategies to grow market share and customer engagement. Ryan oversees a team of brand managers focused on retail marketing programs to drive sales & profitability.
Previously, Ryan was the...Click here for more
Integrated Shopper Marketing Solutions, Director, General Mills Canada
“I get to choose the toy that goes in the cereal box!!!” That’s how Tiffany Carver described her role to friends and family when she first started her career with General Mills in 1999. Upon graduating from McMaster University, Tiffany knew that her future lay in the new and different,...Click here for more
VP Managing Director, TracyLocke Canada
Jason Dubroy is one of Canada's most prominent shopper marketing experts. In 2011 He founded ShopperDDB, a division of DDB Canada. In 2015, they rebranded to become the Canadian office of TracyLocke, the integrated shopper marketing practice of the DDB global network.
He helped found the Shopper Marketing Forum in...Click here for more
VP of Personal Care Brands, Unilever Canada
A passionate and eloquent marketer, Ricardo (“Dickie”) Martin, has led teams for Unilever across Latin America, Eastern Europe, London and New York. He brings a world of award-winning experience to his current position as Vice President, Brand Building, Unilever Canada.
A native of Argentina, he has helped architect market development models...Click here for more
Director, Sales, SC Johnson
Melise Panetta is responsible for leading Canada’s Marketing & Customer Marketing efforts for SC Johnson Canada. In this role, she is accountable for strategy, media, shopper marketing, consumer promotions, PR & customer thought leadership. Prior to joining SC Johnson Canada, she managed globally recognized brands, led innovation strategy & execution,...Click here for more
Director of Advertising, Staples Canada Inc
Sandy has worked at Staples for over 20 years and has held various roles. She began her career with the retailer as an advertising co-ordinator and copy writer, later moving into the role of production manager and then advertising manager. In her current role, she is responsible for media planning,...Click here for more
Director, Shopper Marketing, Kraft Heinz Company
Since joining Kraft Canada in 1996, Jennifer has held a variety of both sales and marketing positions within the retail & foodservice divisions of Kraft, including key account management, brand and category marketing, and customer and shopper marketing.
Jennifer’s current role at The Kraft Heinz Company is to lead a team...Click here for more