CMO, Kruger Products L.P.
Irving is responsible for leading the marketing team to set the vision, strategic direction, and drive business performance for all Kruger Products brands and marketing activities in Canada and the United States. She is also a key member of the Company’s Executive Team.
Having joined Kruger from PepsiCo Foods Canada, Irving was most recently the senior marketing director for the Quaker Nutrition portfolio. During her 15 years at PepsiCo, she held several progressive roles including leadership of a Global Snacks team in New York where she was responsible for Doritos, Cheetos and Sunbites – three of the company’s billion dollar brands.
She was also Jury Chair for the Globe and Mail’s Cannes Young Marketers Competition; a judge for several industry award shows; a keynote speaker for North American Conferences and a committee member of WISE Canada (Women in Sport and Entertainment).