Unilever Head of Digital Marketing, Media, Commerce, and In-house Agency, Unilever Canada
Robin Hassan is Unilever Canada’s Director of Integrated Marketing & Digital Transformation, where she is a member of the Canadian Leadership team, she oversees the media and data, digital strategy, ecommerce capabilities, and in-house content studio centres of excellence. Robin’s purpose is to "Cultivate Brilliance from Digital Disruption chaos", to deliver against this she has a strong sense of curiosity and a passion for coaching talent and business partners to lean into data and technology as a way to create user experience centered services and products that provide meaningful impact for consumers and society.
Prior to joining Unilever in 2014, Robin established her expertise as a digital transformation leader while launching several first to market and award winning programs and solutions in the multi-media publishing and broadcasting businesses while at Hollinger, CanWest, Alliance Atlantis, and Yahoo! From there, she switched to the agency side where she led Digital and Social Strategic Practices at Starcom and Mediacom where she had the opportunity to establish agency capabilities and lead strategic planning work across a wide spectrum of verticals including CPG, Consumer Electronics, Finance, Auto, and Pharma.