Wendy Montgomery

SVP Marketing

Arterra Wines Canada

Wendy Montgomery is an accomplished marketer who has learned a lot from 25+ years working with some of Canada and the world’s best-loved brands.  She’s currently learning all she can about the wine industry as Vice President Marketing at Arterra Wines Canada, where she oversees the strategy and communication for national brands like Bodacious, Inniskillin and Canada’s #1 wine brand, Jackson-Triggs.  Her role also includes leadership of Arterra’s flagship estate properties in Niagara, Prince Edward County and the Okanagan Valley.

Wendy started her career in a variety of marketing roles at Danone, Kellogg and Pepsi before embarking on a 15 year odyssey as a marketing consultant.  In her consulting capacity, Wendy was able to touch many other functions beyond marketing including Sales, Customer Marketing and Corporate Strategy in companies like Mondelez/Kraft/Cadbury, KAO Brands and Tim Hortons.  She also provided interim leadership at Revlon as Vice President Marketing and Weston Foods as VP/GM Packaged Bread.

Wendy is proud to have been a part of many award winning projects and teams, with work recognized by the CMA’s, The Bessies, Media Innovation Awards and The Cassies.

When Wendy isn’t trend surfing with her daughter across a multitude of social platforms, you can find her addicted to her new Peleton community or teaching virtual yoga classes.

Speaking at: The state of shopper marketing