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Debunking 8 retail myths that hinder marketing performance

Thursday, May 27, 2021
1:00 PM - 1:45 PM

We’re in an era of great turbulence and retail transformation. But what is fundamental change and what is just hype? David Ian Gray, Founder and Strategist at DIG360 Consulting and Co-Host of The Business of Retail podcast, tackles eight marketing myths and misconceptions, from the shopping habits of Gen Z to the value of customer acquisition to how consumers really feel about price vs. sustainability.


David Ian Gray
Principal and Retail Strategist

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