Christine Jakovcic

Vice President, Global Brands, Kellogg Canada Inc

Christine joined Kellogg Canada as the Vice President, Marketing & Nutrition in April 2018 and assumed leadership for brand, innovation, insights, marketing operations and nutrition teams, responsible for developing portfolio strategies that deliver sustainable profitable growth for our brands and categories.

Before joining Kellogg Canada, Christine spent 6 1/2 years at MolsonCoors where she held the role of Chief Marketing & Consumer Excellence Officer. In this role, Christine had strategic and P&L responsibility for over 50 brands generating $1.9 billion revenue. Before moving to Toronto, Christine was based in Vancouver, where she led Revenue Growth Management for Canada. Prior to MolsonCoors, Christine led brand management and revenue strategy at an apparel start-up, which followed her 11-year tenure at Procter & Gamble where she worked in Toronto, Vancouver, and Geneva, Switzerland in roles of increasing responsibility across both Sales and Marketing. Christine has an M.B.A. and B.Sc.